The Mom Beat

Parenting & family news | stuff moms care about | reviews | more stories by freelance writer Felicia Pinkney

Let It ‘Snow’: Literacy lovers hope to shatter world reading record on Oct. 7

The Snowy Day book coverAdmit it: You’ve always wanted to set some kind of world record. Who didn’t? I always pictured myself blowing the world’s biggest bubble with my beloved grape Hubba Bubba.

I never did get around to that, but now there’s another chance: On Thursday, Oct. 7, my family and I will try to help break the world record for the most people reading the same book on the same day.

Jumpstart’s Read for the Record campaign is a national reading event designed to promote literacy and get books in the hands of children who don’t have them.

The day will begin, as it has every year, on NBC’s Today show with Matt Lauer and Meredith Vieira, who are official spokespeople for the event. In 2009, more than 2.5 million people participated. On Thursday, they’re hoping to attract even more readers.

This year’s book, The Snowy Day, is a 1963 Caldecott Medal winner by Ezra Jack Keats. Pick up a copy at your local library or bookstore. Or, read it for free at, a reading website that offers more than 150 free digital kids’ books.

WHO: You, me and more than 2 million other literacy lovers
WHAT: Jumpstart’s Read for the Record Campaign
WHEN: Thursday, Oct. 7, 2010, at any time during the day
THE BOOK: The Snowy Day, by Ezra Jack Keats
HELP NOW: Read The Snowy Day online at  Each time you read it before October 7, We Give Books will share a print copy of the book with a child so that he or she can participate in a local Read for the Record event.
But don’t just stop at The Snowy Day: For every book that kids read on the We Give Books site, the Pearson Foundation gives a brand new book to children in need.

DISCLOSURE: Mombeat received  a free copy of The Snowy Day, which was enjoyed over and over again by everyone at Chez Mombeat.

Author: Felicia D. Pinkney, whom you can read more about here and here.

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